‹ A/B tests
Hero v2 is ahead on conversion rate.
A · Original
B · Hero v2
B is leading
B ahead
Conversion Rate
Primary goal: Conversion rate
Original (A)
3.1%
Variant (B)
3.9%
B vs A
+0.8 pts
Sample
3,486
A 1,748 · B 1,738
Conversion rate over time
Cumulative result for visitors assigned to each variant. Live visitors are assigned once per session.
Sep 19, 2026
A 3.1% · B 3.9%
View chart data
| Date | A · Original | B · Hero v2 |
|---|---|---|
| Sep 2 | 1.2% | 1.6% |
| Sep 6 | 2.4% | 3.0% |
| Sep 10 | 2.9% | 3.6% |
| Sep 14 | 3.0% | 3.8% |
| Sep 19 | 3.1% | 3.9% |
Variant comparison
| Variant | Real visitors | Add to cart | Conversion rate | Orders | Revenue | Revenue / visitor |
|---|---|---|---|---|---|---|
A · Original home.default |
1,748 | 142 · 8.1% | 3.1% | 54 | $4,761 | $2.72 |
B · Hero v2 home.hero-v2 · ?view=hero-v2 |
1,738 | 169 · 9.7% | 3.9% | 68 | $5,824 | $3.35 |
Variant page snapshots
These reports use A/B-assigned visits, not blended Page Snapshot traffic.
Control A
Read-only snapshot
Original snapshot
home.default
1 captured page
Template-wide homepage behavior for visitors assigned to this variant during the test.
Real 1,748
Zombies 201
Bots 112
Pending 42
Real visitors
1,748
Page views
4,206
Add to cart
8.1%
CVR
3.1%
Revenue
$4,761
Avg. scroll
61.2%
Avg. time
1m 51s
Interactions
3,914