‹ Customer Snapshots
Fall drop — Meta ads Collecting
facebook · fall-drop-01 · Ad 120384

Journey overview

Cart, checkout, and purchase totals count human sessions once. Conversion rate = purchasing human sessions ÷ human sessions (Real + Zombie).
Sep 12 – Sep 26 · UTC
Captured sessions
1,284
Human sessions
1,190
Added to cart
142
Started checkout
61
Purchased
31
Conversion rate
2.6%
1,284 / 2,000 matching sessions

Campaign link

Visitor journeys

Anonymous sessions end after 30 minutes of inactivity. Tracking depends on consent and browser delivery. Form contents and private account paths are excluded. These are recorded events, not a video replay.
1,284 sessions
Session · UTC Landing page Quality Pages Outcome
19 Sep, 14:22 /products/trail-runner-2 Real 7 Purchased
19 Sep, 13:58 /products/summit-jacket Real 3 Added to cart
19 Sep, 13:41 / Zombie 1 Browsing
19 Sep, 13:12 /collections/new-arrivals Real 5 Checkout
19 Sep, 12:47 /products/trail-runner-2 Assessing 2 Browsing
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