ScrollAverage scroll depth across real visitor page views.58.4%+6.2%
DurationAverage session duration from the first to last tracked store snapshot page view for each real visitor.2m 41s+18s
SearchesUnique real visitor sessions where an on-site search query was detected.412+37
CTRClick-through rate: percentage of real visitor sessions with at least one link or button click.44.1%-1.8%
FiltersCollection filter interactions captured during real visitor sessions.209+24
TPVTotal Page Views: all tracked store snapshot page loads, including humans, zombies, bots, and pending visits.12,847+1,102
Conversions
ATCAdd-to-cart rate: percentage of real visitor sessions where an add-to-cart event was captured.8.9%+1.1%
RCCReached Checkout Count: unique real visitor sessions where checkout started. Older visits can also count when the only available signal is an exit toward checkout.214+31
CVRConversion rate: percentage of real visitor sessions attributed to an order.3.2%+0.4%
OrdersOrders attributed to real visitor sessions captured during this store snapshot.104+22
RevenueOrder revenue attributed to real visitor sessions captured during this store snapshot.$9,318+2,404
Recommended next snapshots
4 recommendations
Product86% confidence
Trail Runner 2
Sessions1,204
CTR38.2%
CVR2.1%
Audit product page: Trail Runner 2 1,204 human sessions with 6.8% ATC and 2.1% CVR. This product has enough traffic to diagnose product-page friction.
Product74% confidence
Summit Jacket
Sessions742
CTR31.6%
CVR1.4%
Audit product page: Summit Jacket 742 human sessions with 5.2% ATC and 1.4% CVR. Conversion trails similar products in this store.
Collection68% confidence
New Arrivals
Sessions986
CTR27.4%
CVR—
Audit collection page: New Arrivals 986 human sessions with a below-average product click-through rate for a top collection.
Home52% confidence
Homepage
Sessions1,876
CTR44.7%
CVR3.8%
Audit homepage 1,876 human sessions. High entry share makes homepage friction expensive.
Focused snapshots created from this store snapshot
Weakness
?Weakness is a 0-100 score estimating page friction from engagement signals like scroll depth, clicks, exits, bot/zombie traffic, add-to-cart rate, conversion rate, and search/filter behavior. Higher means the page is a stronger candidate for a focused audit.