Snapshot CRO
// behavioral analytics + a/b testing for Shopify
// built for small stores interested in conversion rate optimization.
→ install Snapshot CRO on Shopify
I will go into details throughout other posts, but here is the gist of why this app exists:
AB testing apps are step #4 in CRO... and they measure what was done in step #3. They are super fun to use as long as you know how to do steps #1 and #2.
Snapshot CRO is for those first 2 steps... which are both about analyzing customer behavior.
Step #1 - Which page to optimize next?
This step dictates how big of an impact CRO can have on your store. For a hyperbolic example, if you were choosing which page to optimize -- your best-selling product page or your Terms of Service page -- it would be clear which one would impact revenue.
But when you have a bunch of products to sell, and you need to choose, say, the top 3 to optimize, you need the data to show you which 3 to start with... so we built the Store Snapshot to answer that question.
Step #2 - What on the page to optimize?
Behavioral data will reveal your customers intentions and show you what questions are not being answers. What they look at and what they click on is terribly important to conversion optimization. You don't just start making changes all willy-nilly for fun. I mean, you can, and it is fun, but business goals... gotta keep your eyes on the prize.
Step #3 - Implementation!
No app covers this part. You or your dev have to make it happen
Step #4 - Test A against B -- BATTLE IT OUT!!
We built the A/B testing portion to cover template-to-template testing. There are other great apps for testing pricing, checkout, etc... we decided to stick with testing this part of the customer journey because we that is what we are best at.
Pricing
You can try it out for free on your Shopify store. After that it's $199 a month. Or if you don't want to do CRO by yourself, you can hire us to do it for you. Either way works for us!!