Snapshot Insights

Every card in Snapshot CRO collects a different slice of customer behavior. Scroll to see what each one can tell you.

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Store snapshot 1,000 humans
/products/trail-runner4.1%
/collections/best-sellers3.0%
/products/daypack-20l1.4%
/pages/size-guide2.5%
/products/rain-shell0.9%

store snapshot

Which page do you optimize next?

One store-wide pass ranks every page by how well it converts the humans who actually reach it — so effort goes where revenue leaks.

  • Spot the high-traffic, low-conversion pages bleeding the most revenue
  • See which pages punch above their weight — and protect them
  • Choose your next focused audit with data, not gut feel

draft copy — shep rewrites

page snapshot

What on the page is losing them?

Zoom into one page and watch behavior: how far people scroll, what they click, and where they give up.

  • Find the scroll depth where most visitors stop seeing your pitch
  • See which elements get clicks — and which get ignored
  • Catch rage-clicks and dead ends that signal confusion

draft copy — shep rewrites

Page snapshot · /products/trail-runner
Saw hero100%
Saw reviews71%
Saw size guide38%
Saw FAQ19%
Clicked add to cart8.6%
Channel snapshot 30 days
Organic search3.7%
Paid social1.2%
Email4.4%
Direct2.8%

channel snapshot

Who arrives ready to buy?

The same page converts differently depending on who lands on it. Splitting behavior by channel shows which traffic deserves its own treatment.

  • Stop judging pages on blended averages that hide the story
  • Find the channel whose visitors bounce before the page even loads its pitch
  • Match landing pages to the intent each channel brings

draft copy — shep rewrites

customer snapshot

New eyes vs. familiar faces

First-timers and returners shop differently. Seeing them separately tells you whether you have an acquisition problem or a persuasion problem.

  • Learn whether returners drive your conversion rate while new visitors stall
  • See what returning customers look at before their second purchase
  • Decide where trust-building belongs on the journey

draft copy — shep rewrites

Customer snapshot
2.1%
new visitor CVR
▾ 0.4 pts
5.8%
returning CVR
▴ 1.1 pts
$74
new visitor AOV
▴ $6
$96
returning AOV
▴ $12
A/B test · size guide widget Completed
Control · static
2.9%
1,241 humans
Variant · interactive
3.7%
1,236 humans
+27.8% lift

a/b tests

Prove it before you commit

Once the snapshots point at a fix, template-to-template testing settles the argument — with real customers voting with their wallets.

  • Know whether a change helped, hurt, or did nothing
  • Let the losing idea die cheap instead of shipping it storewide
  • Build a record of what your customers actually respond to

draft copy — shep rewrites