Funnel one
// the backlog
Step 1
PDP - Product A100%
Step 2
ATC4.8%
Step 3
Reach Checkout71.8%
Step 4
Purchase77.9%
6.4K3.2K0
Abandonment rate
6.1K95.2%
Abandonment rate
8728.2%
Abandonment rate
4922.1%
| Step | Active users (% of Step 1) | Completion rate | Abandonments | Abandonment rate | |
|---|---|---|---|---|---|
| 1 | PDP - Product A | 6,441 (100.0%) | 4.80% | 6,132 | 95.20% |
| 2 | ATC | 309 (4.8%) | 71.84% | 87 | 28.16% |
| 3 | Reach Checkout | 222 (3.4%) | 77.93% | 49 | 22.07% |
| 4 | Purchase | 173 (2.7%) | - | - | - |