Funnel two
// the backlog
Step 1
PDP - Product A100%
Step 2
ATC18.2%
Step 3
Reach Checkout21.0%
Step 4
Purchase78.9%
6.4K3.2K0
Abandonment rate
5.3K81.8%
Abandonment rate
92679.0%
Abandonment rate
5221.1%
| Step | Active users (% of Step 1) | Completion rate | Abandonments | Abandonment rate | |
|---|---|---|---|---|---|
| 1 | PDP - Product A | 6,441 (100.0%) | 18.20% | 5,269 | 81.80% |
| 2 | ATC | 1,172 (18.2%) | 20.99% | 926 | 79.01% |
| 3 | Reach Checkout | 246 (3.8%) | 78.86% | 52 | 21.14% |
| 4 | Purchase | 194 (3.0%) | - | - | - |