Funnel three
// the backlog
Step 1
PDP - Product A100%
Step 2
ATC18.2%
Step 3
Reach Checkout72.0%
Step 4
Purchase29.0%
6.4K3.2K0
Abandonment rate
5.3K81.8%
Abandonment rate
32828.0%
Abandonment rate
59971.0%
| Step | Active users (% of Step 1) | Completion rate | Abandonments | Abandonment rate | |
|---|---|---|---|---|---|
| 1 | PDP - Product A | 6,441 (100.0%) | 18.20% | 5,269 | 81.80% |
| 2 | ATC | 1,172 (18.2%) | 72.01% | 328 | 27.99% |
| 3 | Reach Checkout | 844 (13.1%) | 29.03% | 599 | 70.97% |
| 4 | Purchase | 245 (3.8%) | - | - | - |