step 2 / 4
The funnel
// finding leaks in your conversion funnel
Step 1
Product page
Step 2
Add to cart
Step 3
Reach checkout
Step 4
Purchase
the four steps
- product page — the PDP
- add to cart — ATC
- reach checkout
- purchase
what's next
The next three slides each show a real funnel from a different store. For each one, answer:
What is the problem, and where might we need to optimize to fix it?
Your answers are saved as you type. The last slide shows all three back to you, and you can send them to us from there.