Is this what I clicked on?

The experience doesn't start on the PDP — it starts where the customer came from. Every break between the source and the landing costs attention and trust. This matters most for paid traffic.

Do it for real: click the actual ad or email and land on the page the way the customer does.

look for

lenses: relevance, distraction

• message — the hero continues the ad's hook or promise
• visuals — same product, same variant, same look
• offer — a discount or free shipping from the source is visible right away
• intent — cold traffic needs more prognosis; a retargeting email can go straight to criteria
• interruptions — pop-ups or banners that break the handoff before the product is even visible