Start With an Ad

// pace expert review

Where does this customer come from?

The page experience starts before the PDP — it starts with whatever the customer clicked. So your review starts there too: with a real Meta ad, from a real brand, that's running right now.

pick a brand

The Meta Ad Library opens in a new tab, sorted by impressions — the ads at the top are the ones the most people have seen.

then

pick one ad — ideally one near the top
write down what it says and promises, before you click (right)
click through the way a customer would — the ad's link or "Shop Now" button
note what kind of page you land on, then find the PDP and paste its url

Not every ad lands on a product page. Some go to an advertorial, a quiz, or a collection first. That path is part of the experience — it's exactly what you'll judge in A // Activity.