Advertising as a concept is fairly simple, but simple doesn’t mean it is easy. There is a lot that goes into a great ad strategy.
Jordan has 30 years of experience in advertising and marketing, and he breaks things down from how to approach ad strategy, to the different platforms, to how it is a part of the customer journey.
There is a lot of information but what he shares will help bring wholistic view of digital ads that you can put to use in your own business.
Read my thoughts in the follow up article here.