Great Minds Think Differently

For better or worse, we don't think like our customers. We don't interact with websites like they do.We see things thru a different lens.

But we're here to figure them out. Easy peasy, right?

TALK To Your Customers

No no no... you don't have to schedule a time or pay for research participants.

We automate customer interactions with specific targeting so you get good feedback from the proper customers.
Cohort App: Shopify App Store

LISTEN To Your Customers

Behavioral Analytics isn't complicated. it is actually pretty straightforward when you cut out the useless metrics cluttering your dashboard.

Mouse Whisperer tracks your customer's clicks, and shows you where to put your attention.
Mouse Whisperer: Shopify App Store

I double-dog dare you...

Customer Psychology and New Perspectives...
Bikeshedding (Parkinson’s law of triviality)

Bikeshedding (Parkinson’s law of triviality)

So far this test is winning... but the amount of traffic and conversions coming from visitors who landed on that page is so much less than our product pages.
LinkedIn Circlejerks

LinkedIn Circlejerks

Anyway, its a reminder that others' reports of grandeur is never the whole story, and always best to stay away focused on our own plans and strategies.
But Wait, There's More...

But Wait, There's More...

Its almost as if selling a dream is an easier way to get rich than providing a product or service. Which is nothing new in the grand scheme of things....
Make It Make Cents...

Make It Make Cents...

The classic bundle-shit-product-with-good-product game plan was actually just a couple years ago. And between multiple teammates, A LOT of time was spent to try to make these g-d bundles move.
Spell it like you mean it...

Spell it like you mean it...

There was a post about some 18 year olds with a new AI company. I don't know what they do, but it is guaranteed to be a successful grift... at...
I Think AI Can

I Think AI Can

When you offload congnitive struggle to an ai, you become just a little less capable... 
Taking Ownership in 2025

Taking Ownership in 2025

The first time I heard the phrase "ownership" in the context of business, I like the idea. If you feel that you have a personal stake in something, you will...
Anchoring Bias

Anchoring Bias

Say you are in Canada for a meeting, and you stop for poutine. It costs you $7.50 and it's everything you imagine poutine would be. That is now your anchor....