pixel art lineup of the real heroes of ecommerce

Welcome to The Real Heroes of Ecommerce

We are a bunch of conversion optimization nerds. You probably are too if you found your way to this site. Or at the very least, you are nerd-adjacent. So let’s have some fun with it.

There are a bunch of articles about ecommerce, some videos, and how-to's on the site already, and some workshops will be added soon.

The Real Heroes of Ecommerce started as a newsletter, but we now offer CRO as a service for Shopify stores. We have been in the industry for over a decade with dozens of stores and thousands of experiments under our belt.

We hope you get all that you can from this site, and reach out if you need to pick a brain.

Godspeed!

Conversion rate optimization begins and ends with analytics, but there is a helluva lot to do in between those two points. We are going to break the entire CRO process for you so you can tackle what you need in whatever order suits you.

PACE framework

prognosis activity criteria event

quant analysis

Google Analytics Shopify Analytics Snapshot CRO Microsoft Clarity

qual research

customer interviews tools & apps

customer psychology

social proof anchoring & price perception choice paralysis loss aversion & urgency cognitive load & friction

experimentation

coming soon

We built our optimization workflow into our Shopify app — Snapshot CRO:

  • audit your store for page performance
  • audit pages for leaks and opportunities
  • remove roadblocks and smooth out the buying process
  • test everything

We offer complete CRO services on both an ongoing or project basis. Pricing based on scope. Let us know what you are looking for and we will get back to you promptly.

how you can get started

the building-in-public archive. new issues go out by email.

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