// conversion rate optimization experts for shopify.
table of links
- ecommerce cro (our service)
- snapshot cro (shopify app)
- the rhoe newsletter (all posts)
- contact me (via linkedin)
latest posts
- Jamais vu, mon frere... Get fresh eyes on your website (sep 2026)
- Sorry Mouse, You Got Rebranded (aug 2026)
- Mouse Whisperer & Operation Toejam (aug 2026)
- Day #22 - Product Page Audits via Page Snapshots (aug 2026)
- Day #20 - Step 2 in the CRO Workflow (aug 2026)
- Day #19 - Two Sides of the Same Acronym (aug 2026)
- Day #15 - It's Not a Redesign, It's a Reset (aug 2026)
- Day #14 - Backendless Apps: A Shopify Shortcut (aug 2026)
- Day #13 - This is what's missing in AB Tests (aug 2026)
- Day #12 - I'm Thinking Zombies... (aug 2026)
- Day #10 - Ohh, you mean backed by THAT data... (aug 2026)
- Day #9 - Finally, the good stuff... (CRO Test No.1) (jul 2026)
- Day #6-8 - Stop. Corroborate and Listen. (jul 2026)
- Day #5 - Collection Snapshot (jul 2026)
- Day #3 and #4 - Back that app up... (jul 2026)
- Day #2 - Desire Paths & Store Snapshots (jul 2026)
- Day #1 - I challenge you to a duel... (jul 2026)
- Not all traffic is created equal... (jul 2026)
- The Levels of Processing Theory (jul 2026)
- Significant Cognitive Advantage (The Messenger Effect) (dec 2025)
- Data vis-à-vis Insight (nov 2025)
- Bikeshedding (Parkinson’s law of triviality) (oct 2025)
- But Wait There's More (oct 2025)
- Make It Make Cents... (oct 2025)
- Those who can, do; those who can't... (feb 2024)
- Half of Ads Are Wasted... Who Knows Which Half? (nov 2023)
- Do You Even Query? (sep 2023)
- Alexa, What is the FTC? (sep 2023)
- The Wryghting is on the Wall (sep 2023)
- One man's app is another man's treasure... (sep 2023)
- It Started Out With A Click, How Did It End Up Like This (sep 2023)
- Total Gamechanger... (sep 2023)
- Hot Honey Marketing Activation (sep 2023)
- Google's Anti-Trust Case (sep 2023)
- Glass Half Overflowing (sep 2023)
- Data Has Never Been Objective (aug 2023)
- Where Have All The Gurus Gone? (jul 2023)
- When the Red Pill Kicks In (jun 2023)
- Who's ZeBoss (jun 2023)
- The RHOE: The Game... and why it exists? (jun 2023)
- Why AI Doesn't Get A Seat at the Table (mar 2023)
- Rhythm and Lead: The Music of a Website (mar 2023)
- The Psychology of Colors (jan 2023)
- Behavioral Priming: The Marketing of Wining and Dining (jan 2023)
- Customer Strategy (jan 2023)
- How Memory Affects the Language of Fake Reviews (dec 2022)
- ChatGPT: The Future? or Death by Mediocrity? (dec 2022)
- Episodic Memory and Foresight & What Customer Use Imagination For (dec 2022)
- Ep.36 Becca the Artist wants to Repair Suburbia (dec 2022)
- Talk of Recession and Rising Inflation (dec 2022)
- Price Anchoring & How It Affects Purchase Decisions (dec 2022)
- Ep.35 Psychology in Marketing & our Symbiotic Nervous System w. Bob Hutchins (nov 2022)
- Ep.34 A New Social Media that is (checks notes)... actually Social? (nov 2022)
- Positive Manipulation (nov 2022)
- Ep.33 The Machines Won: An Unexpected Look at How Google Ads Works w. Kasim Aslam (nov 2022)
- Customer Psychology in Ecommerce (nov 2022)
- Ep.32 Copywriting through 13 Lenses w. Konrad Sanders (nov 2022)
- Ep.31 Miranda's Looking for Experiential Gifts this Year (nov 2022)
- Ep.30 Susan from Michigan & Early Bird Shopping... (oct 2022)
- Ep.29 The 7 Mistakes Brands Make in Affiliate Programs w. Paul Dreskler (oct 2022)
- The 7 Mistakes Brands Make in Affiliate Programs (oct 2022)
- Email Marketing (oct 2022)
- Ep.28 How to Build Brand Affinity with Email and SMS w. Melanie Balke (oct 2022)
- Ep.27 Building Out a System for Content Creation w. Matthew Gattozzi (oct 2022)
- What Active Branding Means to the Customer (oct 2022)
- Ep.26 Putting Post Purchase Surveys to Use w. Serge Popovic (oct 2022)
- Quiz Make for Questionable Shopping (oct 2022)
- Shipping is Unsustainably Free, and It's Our Fault (oct 2022)
- Ep.25 Can We Reverse Reverse Logistics? w. Brian Taylor (oct 2022)
- Social Creatures and Social Media (oct 2022)
- Ep.24 Getting More Out of Social Media w. Jacob Shipley (oct 2022)
- Ads Are Simple... Simple is Hard (oct 2022)
- 23. The State of Ads in Ecommerce w. Jordan Finger (oct 2022)
- Ep.22 Don't Be Subtle on the Homepage w. Kurt Elster (oct 2022)
- Don't Be Subtle (oct 2022)
- Homo Customericus and a Lack of Logic (oct 2022)
- Ep.21 No if's And's or But's on the Product Page w. Rishi Rawat (oct 2022)
- Ep.20 The Overlooked, Unsexy Space Ripe with Opportunity w. Jon Ivanco (oct 2022)
- How Zero-Party Data Boost the Customer Experience (oct 2022)
- The Paradox of Choice (oct 2022)
- Ep.19 What the Actual Test!? w. Jeremy Epperson (oct 2022)
- Ep.18 Rethinking The Customer Journey w. Josh Tay (oct 2022)
- Rethink the Customer Journey (oct 2022)
- Music, an industrial designer, and what they teach us about content... (sep 2022)
- DTC should take a page from the SaaS playbook when it comes to retention... (aug 2022)
- Distill your customer's words into the good stuff, and create top shelf content... (aug 2022)
- How Ooni wins customers by building momentum in the customer's journey... (aug 2022)
- Ep.17 Glen and Steph perfect pizza with a little help from a Ooni-que oven... (aug 2022)
- Ep.16 Will Laurenson on Conversion Rate Optimization (aug 2022)
- From the trail to the campfire, we are talking about talking... (aug 2022)
- Ep.15 Katie on Building Trail Magik (aug 2022)
- Ep.14 Joe Bagazinski from Solo Stove (aug 2022)
- What are brand advocates, and apparently I need to eat more veggies... (aug 2022)
- Ep.13 Colin McIntosh from Sheets & Giggles (aug 2022)
- Ep.12 Courtney's Farmstand is overflowing, and her daughter learns to grow cucumbers... (jul 2022)
- Ep.11 The Roomba Episode: From Cali to Kiev, TikTok to spying microscopes, and no need to worry about Roomba overlords... (jul 2022)
- Ep.10 The Dog Days of Subscription Boxes: How one toy company turned dog owners into rabid fans... (jun 2022)
- Ep.9 The Friendly Face of Conscious Consumers, and what marketers should know about them... (jun 2022)
- Conscious consumers aren't kissing their crystals under the moon at night... (jun 2022)
- Ep.8 Late-night phone calls with hunters, and how John grew his business without running ads. (jun 2022)
- Extended Interview: John Murphy (jun 2022)
- Ep.7 London plays limbo with a broken desk, and an ergonomics expert helps us save our spines... (jun 2022)
- Ep.6 A Tale of Two Meal kits: A look behind the cut-throat business of delivered convenience... (jun 2022)
- Small Town Hero: Lindsey and the role of ecommerce in rural Oklahoma. (may 2022)
- Ep.5 Small town residents “go to town” online, and Lindsey doesn’t need a mower on her birthday… (may 2022)
- Ep.4 Down the E-bike Rabbit Hole with Rob, and Calen gets Juiced for his daily commute... (may 2022)
- Ep.3 Did that sign-up email push Erin to buy jeans, and what companies get wrong in their first emails… (apr 2022)
- Ep.2 How is shopping online different when you're in Alaska, and how Layna chose a coffee subscription... (apr 2022)
- Ep.1 Victoria is shopping for Mother's Day (apr 2022)
- 15. Avoid this common customer deterrent (mar 2022)
- 14. What New DTC Brands Need To Compete with the Big Players (mar 2022)
- 13. Customers give their take on website Pop-ups (mar 2022)
- 12. Greenwashing is a thing, and it cheats the environment (feb 2022)
- 11. Should we bake shipping costs into our pricing? (feb 2022)
- 10. It turns out that video is not always the answer (feb 2022)
- 9. It's too little too late when it comes to product info (feb 2022)
- 8. Why honesty really is the best policy (jan 2022)
- 7. Fake reviews and trust is out the window (jan 2022)
- 6. When it's long-winded window shopping (jan 2022)
- 5. Sara likes the popups... just not yet (jan 2022)
- 4. Shopping online isn't always the convenient option (jan 2022)
- 3. Christmas in January (jan 2022)
- 2. Beyond the product grid (jan 2022)
- 1. Amanda wants easier sign-ups (jan 2022)
- Who are the real heroes of ecommerce? (jan 2022)
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