MOVE SLOW AND BUILD THINGS
Zuckerberg famously and heinously advised us to Move fast and break things... That is awful advice unless you have VC money to burn on your way to unicornity. What we are missing in the business world is the old-fashioned, tried-n-true ideal of building self-sustaining businesses that make us lots of money and support employees, our customers, and the community we live in.
Building is part of our DNA, and we all build in different ways. We all build different things. And building up doesn't have to include breaking or tearing down things.
PACE Framework
When you hear someone talking about qualitative market research methods, they are really just saying they are question askers that work with big budgets.
But we are in ecommerce. Things here are a little more scrappy, a lot more real, and move a helluva lot faster
So we made the PACE Framework as a means to getting the right data and feedback that directly correlates to decisions that are made my marketers and operators. It's simple, and simple works.
Comics
Bikeshedding (Parkinson’s law of triviality)
So far this test is winning... but the amount of traffic and conversions coming from visitors who landed on that page is so much less than our product pages.
Bikeshedding (Parkinson’s law of triviality)
Bikeshedding (Parkinson’s law of triviality)
LinkedIn Circlejerks
Anyway, its a reminder that others' reports of grandeur is never the whole story, and always best to stay away focused on our own plans and strategies.
LinkedIn Circlejerks
LinkedIn Circlejerks
But Wait, There's More...
Its almost as if selling a dream is an easier way to get rich than providing a product or service. Which is nothing new in the grand scheme of things....
But Wait, There's More...
But Wait, There's More...
Make It Make Cents...
The classic bundle-shit-product-with-good-product game plan was actually just a couple years ago. And between multiple teammates, A LOT of time was spent to try to make these g-d bundles move.
Make It Make Cents...
Make It Make Cents...
Work With Me
I started building and running ecommerce websites in 2014. A lot has changed with the tech involved, but the core fundamentals of business and sales are based on customer psychology... and that doesn't change. So I help businesses adapt the ever-changing tech to the never-changing customer.
