CRO for Shopify Stores
Our core philosophy is that it is the customers who are the Real Heroes of Ecommerce, and it is out job as ecommerce operators to understand them and the consumer psychology that drives their purchase decision.
Tools for Customer Feedback & Behavioral Analytics
Cohort: Talk To Your Customers
No no no... you don't have to schedule a time or pay for research participants.
We automate customer interactions with specific targeting so you get good feedback from the proper customers.
Mouse Whisperer: Listen to them
Behavioral Analytics isn't complicated. it is actually pretty straightforward when you cut out the useless metrics cluttering your dashboard.
Mouse Whisperer tracks your customer's clicks, and shows you where to put your attention.
CRO Audit
Our ecommece businesses and livelihood is centered on our websites, so it is very easy to sink into the idea that if we just improved the storefront, then we'd be set. Customers would pour in and our bank accounts would overflow.
But it's rarely the look of your website or a lack of widgets that is hindering a visitor from becoming a custoomers.
It's usually in the message and clarity of that value your products would bring to them.
So we invented the PACE Model for CRO:
- Purpose
- Actions
- Criteria
- Event
Breaking down the customer journey into these areas reveal a great amount of insights into where they are running into roadblocks, or worse, getting poached by competitors.
That is what we are going to address first.
#psychobabble
Bikeshedding (Parkinson’s law of triviality)
So far this test is winning... but the amount of traffic and conversions coming from visitors who landed on that page is so much less than our product pages.
Bikeshedding (Parkinson’s law of triviality)
Bikeshedding (Parkinson’s law of triviality)
LinkedIn Circlejerks
Anyway, its a reminder that others' reports of grandeur is never the whole story, and always best to stay away focused on our own plans and strategies.
LinkedIn Circlejerks
LinkedIn Circlejerks
But Wait, There's More...
Its almost as if selling a dream is an easier way to get rich than providing a product or service. Which is nothing new in the grand scheme of things....
But Wait, There's More...
But Wait, There's More...
Make It Make Cents...
The classic bundle-shit-product-with-good-product game plan was actually just a couple years ago. And between multiple teammates, A LOT of time was spent to try to make these g-d bundles move.
Make It Make Cents...
Make It Make Cents...
Spell it like you mean it...
There was a post about some 18 year olds with a new AI company. I don't know what they do, but it is guaranteed to be a successful grift... at...
Spell it like you mean it...
Spell it like you mean it...
I Think AI Can
When you offload congnitive struggle to an ai, you become just a little less capable...
I Think AI Can
I Think AI Can
Taking Ownership in 2025
The first time I heard the phrase "ownership" in the context of business, I like the idea. If you feel that you have a personal stake in something, you will...
Taking Ownership in 2025
Taking Ownership in 2025
Anchoring Bias
Say you are in Canada for a meeting, and you stop for poutine. It costs you $7.50 and it's everything you imagine poutine would be. That is now your anchor....
