The Real Heroes of Ecommerce

Read on Substack

Behold...Excalibur!

It's easy they said... just one prompt they said...

The Comics:

Bikeshedding (Parkinson’s law of triviality)

So far this test is winning... but the amount of traffic and conversions coming from visitors who landed on that page is so much less than our product pages.

LinkedIn Circlejerks

Anyway, its a reminder that others' reports of grandeur is never the whole story, and always best to stay away focused on our own plans and strategies.

But Wait, There's More...

Its almost as if selling a dream is an easier way to get rich than providing a product or service. Which is nothing new in the grand scheme of things....

Make It Make Cents...

The classic bundle-shit-product-with-good-product game plan was actually just a couple years ago. And between multiple teammates, A LOT of time was spent to try to make these g-d bundles move.

Spell it like you mean it...

There was a post about some 18 year olds with a new AI company. I don't know what they do, but it is guaranteed to be a successful grift... at...

Taking Ownership in 2025

The first time I heard the phrase "ownership" in the context of business, I like the idea. If you feel that you have a personal stake in something, you will...

Anchoring Bias

Say you are in Canada for a meeting, and you stop for poutine. It costs you $7.50 and it's everything you imagine poutine would be. That is now your anchor....