Great Minds Think Differently

For better or worse, we don't think like our customers. We don't interact with our websites like they do, nor do we see our ads thru the same lens that we see. But that is not a big deal, because you are constantly talking with your customers and hearing their side of it.... right?

Cohort: Qual Interviews for Ecommerce

Talk to you customers as they move along their buyers journey. Upload a video, and get feedbackl almost immediately. From product page, to post purchase surveys, they have the answers you are looking for. You just gotta ask.
Cohort App

#8 Newsletter in Ecommerce

Subscribe to the The Real Heroes of Ecommerce Substack and get insights on customer behavior and consumer psychology. Usually it will come with a comic that is painstakingly created by coloring in pixels.
The Real Heroes Substack

Mouse Whisperer...what?!?

Our mouse whisperer ( behavior trackers ) follows the clicks people are making on your site, and serves up insights on a silver platter... or at least on a dashboard with a gray background.
Mouse Whisperer App

Comics
Bikeshedding (Parkinson’s law of triviality)

Bikeshedding (Parkinson’s law of triviality)

|Jason Shepherd
So far this test is winning... but the amount of traffic and conversions coming from visitors who landed on that page is so much less than our product pages.
LinkedIn Circlejerks

LinkedIn Circlejerks

|Jason Shepherd
Anyway, its a reminder that others' reports of grandeur is never the whole story, and always best to stay away focused on our own plans and strategies.
But Wait, There's More...

But Wait, There's More...

|Jason Shepherd
Its almost as if selling a dream is an easier way to get rich than providing a product or service. Which is nothing new in the grand scheme of things....
Make It Make Cents...

Make It Make Cents...

|Jason Shepherd
The classic bundle-shit-product-with-good-product game plan was actually just a couple years ago. And between multiple teammates, A LOT of time was spent to try to make these g-d bundles move.
Spell it like you mean it...

Spell it like you mean it...

|Jason Shepherd
There was a post about some 18 year olds with a new AI company. I don't know what they do, but it is guaranteed to be a successful grift... at...
I Think AI Can

I Think AI Can

|Jason Shepherd
When you offload congnitive struggle to an ai, you become just a little less capable... 
Taking Ownership in 2025

Taking Ownership in 2025

|Jason Shepherd
The first time I heard the phrase "ownership" in the context of business, I like the idea. If you feel that you have a personal stake in something, you will...
Anchoring Bias

Anchoring Bias

|Jason Shepherd
Say you are in Canada for a meeting, and you stop for poutine. It costs you $7.50 and it's everything you imagine poutine would be. That is now your anchor....