Welcome to The Real Heroes of Ecommerce

We are a bunch of conversion optimization nerds. You probably are too if you found your way to this site. Or at the very least, you are nerd-adjacent. And we want to have fun with it too. So this site exists to have fun and hone our skills in CRO.

There is an archive of articles about ecommerce, some videos and how-to's, and we are in the process of getting our offline workshops on the site so you can do those from anywhere.

We will add things as they come, and if you want to stay updated, subscribe to The Real Heroes of Ecommerce on Substack.

Godspeed!

Conversion rate optimization begins and ends with analytics, but there is a helluva lot to do in between those two points. We are going to break things down into 4 areas so you can tackle what you need in whatever order suits you.

  • PACE framework
  • quant analysis
  • qual research
  • tools & apps
  • customer psychology

Whenever you are ready to get started, just click here... and save the link in your bookmark bar.

We built our optimization workflow into our Shopify app — Snapshot CRO:

  • audit your store for page performance
  • audit pages for leaks and opportunities
  • remove roadblocks and smooth out the buying process
  • test everything

We offer complete CRO services on both an ongoing or project basis. Pricing based on scope. Let us know what you are looking for and we will get back to you promptly.

how you can get started

the building-in-public archive. new issues go out by email.

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