Welcome to The Real Heroes of Ecommerce
We've got the tools you need to better understand your customers, their behaviors, and the psychology behind their buying decisions...and don't forget that you can create your own Superpixel Hero below.
Work With Me
I started building and running ecommerce websites in 2014. A lot has changed with the tech involved, but the core fundamentals of business and sales are based on customer psychology... and that doesn't change. So I help businesses adapt the ever-changing tech to the never-changing customer.
Meet the Heroes...
Superpixel
CROfly
FeMail
Mouse Whisperer
Dun dun dun... the Abandonded Cartel
Zebos
Da Guru
Agenct C
Meta-man
MOVE SLOW AND BUILD THINGS
El Zuckerberg's most famously and heinously advised us to Move fast and break things... My advice to Mark: Go take a flying fuck at a rolling doughnut!
PACE Framework
When you hear someone talking about qualitative market research methods, they are really just saying they are question askers that work with big budgets.
But we are in ecommerce. Things here are a little more scrappy, a lot more real, and move a helluva lot faster
So we made one that works for ecommerce operators.
Comics
Bikeshedding (Parkinson’s law of triviality)
So far this test is winning... but the amount of traffic and conversions coming from visitors who landed on that page is so much less than our product pages.
Bikeshedding (Parkinson’s law of triviality)
Bikeshedding (Parkinson’s law of triviality)
LinkedIn Circlejerks
Anyway, its a reminder that others' reports of grandeur is never the whole story, and always best to stay away focused on our own plans and strategies.
LinkedIn Circlejerks
LinkedIn Circlejerks
But Wait, There's More...
Its almost as if selling a dream is an easier way to get rich than providing a product or service. Which is nothing new in the grand scheme of things....
But Wait, There's More...
But Wait, There's More...
Make It Make Cents...
The classic bundle-shit-product-with-good-product game plan was actually just a couple years ago. And between multiple teammates, A LOT of time was spent to try to make these g-d bundles move.
Make It Make Cents...
Make It Make Cents...
Spell it like you mean it...
There was a post about some 18 year olds with a new AI company. I don't know what they do, but it is guaranteed to be a successful grift... at...
Spell it like you mean it...
Spell it like you mean it...
I Think AI Can
When you offload congnitive struggle to an ai, you become just a little less capable...
I Think AI Can
I Think AI Can
Taking Ownership in 2025
The first time I heard the phrase "ownership" in the context of business, I like the idea. If you feel that you have a personal stake in something, you will...
Taking Ownership in 2025
Taking Ownership in 2025
Anchoring Bias
Say you are in Canada for a meeting, and you stop for poutine. It costs you $7.50 and it's everything you imagine poutine would be. That is now your anchor....
