Um… maybe have styles together. Like some websites do this, where they pair the shoes, the accessories, and everything kind of together to where you can shop for the outfit instead of just the shirt and the pants that kind of give you an idea of how to make an outfit.
- Victoria, medical coder
This is not about fashion. This is about going beyond the bare minimum of a product on a white background next to an ‘add to cart’ button.
“Online shopping has evolved past the standard product grid. Shoppers are hungry for more,” writes someone on creatorbyzmags, “they want inspiration, straight from the brands they love.”
For home and fashion, inspiration is a good word. But what about a hardware or electronics? People still want to envision what does a product does for them in real life.
Show people why they want to buy something. How they will use it. What benefit does it give them.
Victoria was talking about clothing, but she also lives on a farm and has horses. When she shops on State Line Tack for everything equine, she will be looking for content that goes beyond the bare minimum.
It is up to your brand to use its imagination to help customers use their own.