Day #1 - I challenge you to a duel...

// Mouse Whisperer 30 Days of CRO

july 23, 2026

I have not seen this movie in so long. What a great scene…

Anyway.

I am challenging myself and my Shopify app, Mouse Whisperer. We just put the final touches on the app last week, and it is time for a rigorous test.

So for the next 30 days, I will use MW, which is for CRO & AB testing, to track how we use it and the results we get.

This series of posts are under a separate section than my usual posts because the theme is conversion rate optimization, and that is different enough from the usual writing.

So if this one isn’t you thing, just unsubscribe to this “section” or whatever they call it here, and then you can still get the others.

But if you do enjoy CRO and follow along, I plan on posting each week day.


To kick things off, lets set the baseline with yesterday’s metrics:

We will look at lots of data and their fluctuations over the next month, and tomorrow I will show you what we gathered from the first step in this journey with our mouse friend

And also tomorrow, I will talk about why this photo below sparked the idea for this challenge. If you know what this photo is, put it in the comments.

A before and after image showing multiple desire paths in the dirt followed by a drone shot showing the resulting network of paved walkways across the grass.

Until tomorrow!!

- Shep


// originally sent as an email — view on substack

get the next one

// delivered by substack. unsubscribe anytime.