And now we must take Vanilla Ice’s imperative to heart… or in the very least, check out the beat while the DJ revolves it.
Ohh yeah that’s right… we got Vanilla Ice today.
The last time I heard anything about Vanilla Ice was last year when I saw a billboard off Hwy 217 for a concert he was doing at a casino in the middle of nowhere between Portland and Salem. That billboard usually advertises their all-you-can-eat seafood buffet, but I guess sometimes they have soft serve on the menu too…
Anyway…
Stop.
The ability to stop and process a thought in our head is increasingly becoming a skill to be practiced. AI has given us too many automatic, magic tools that make us feel productive even when we don’t produce anything.
But you have to stop moving so you can take inventory of the data you’ve collected before the next undertaking.
And our stopping point for now is with the Snapshots.
- We did a storewide audit with the first Store Snapshot.
- We ran a page snapshot on a collection page.
- We ran 2 page snapshots of top product pages.
Mouse Whisperer got us to this point…
And now we can move onto the next step in the CRO workflow…
Corroborate.
Analytics tool are not designed to give you everything. Many apps will sell you on that idea, but they know its not true either. My goal with Mouse Whisperer is to give you what you need to gain direction & measurement for your CRO initiatives… which on its own is a lot, but it would behoove us to not discount the value of qualitative data — that juicy feedback and anecdotal evidence you get straight from the customers.
- Store reviews
- Amazon reviews
- Store / Amazon reviews of competitors
- Customer service emails (Gorgias)
- Customer surveys and/or interviews
Fleshing out the quant data with qual data will spark more ideas, help you write better messaging, solidify your positioning, and all in all help you understand your customers deeper.
So the goal here is to corroborate the findings in your data with customer feedback. And vice versa.
Listen.
I will listen to my own and vice and STOP.
Yesterday, today, and tomorrow, I will be doing my own research. Not like a tin-foil mad hatter uncle who “did his own research” on facebook, but actual research and analysis or CRO.
Then we will come up with some hypotheses.
Then we will build some stuff.
Then we will test the stuff.
Then we will do it again.
One more parting thought…
Feasible rhymes that you can vision and feel
Conducted and formed, this is a hell of a concept*
*actual lyrics from ice ice baby, no idea what they mean, but can’t argue with it…
Until Friday!
- Shep