This episode was a lot of fun.
Not only because I like cycling, but because of the rabbit hole Rob takes us down.
He is a professor from Illinois who really enjoys research, and when he decided to look into e-bikes to get around campus, he goes deep into it. He even read a book about lithium batteries before deciding to soup up his 20 year old Dahon with a kit from ebikeling.com.
His take on it all is quite interesting...

Then we hear from Calen who lives outside of Denver. He put 140 miles on his e-bike in the first 10 days. To put that in perspective, he will save $95.58 this month if he keeps it up.
And now I don’t like my car...
Hope you enjoy listening to their journey. I am sure it will spark some ideas for your own marketing… or at the very least, it’ll make you want an e-bike yourself.
If you want to listen to your own customer’s journey, that’s what we do - visit us at www.elevated-commerce.com.