The hero joining us today is Layna. She is from Fairbanks, Alaska, and tells us little but how it is to shop online from up there.

She walks us through how she shopped for a coffee subscription and shows us how she uses Google Shopping to filter down her options.

Have a listen and let us know what you think, and if you are in ecommerce, tell us what you sell and next time we might see how the real heroes are shopping in your category.