I was in the leftover Christmas decoration section, at Albertson’s. I got some bows for, like, 19cents, other stuff super cheap too. It’s weird, 5 times higher on the 24th, and now, they can barely give it away. I’ll take it, but it’s interesting.
Michelle, Oregon
Having everything perfect when family comes over on Christmas morning is priceless. It can’t be recreate on the 27th with decorations bought for 1/5th the price.
Having fresh roses and her favorite chocolates on Valentine’s Day will score you major points. But show up with the same on February 15th… you might get a different reaction.
The value of a product is not in the materials or technology. The value is in what we get when we use it - the smiles at Christmas, a kiss on Valentine’s Day, the confidence boost with a new outfit.
We all know this. We talk about experience all the time in marketing, spouting platitudes about how we want to create the best customer experience.
But oftentimes I see product pages barren - a few photos, list of dimensions/specs, a few reviews… and the obligatory:
People don’t always want to think when they are shopping. It is up to us to show them why they want our goods. It is up to us to spark their imagination.
That is what our website are for.
Michelle might enjoy a bargain, but it makes me wonder what product experience she was willing to shell out a premium price for. I’d like to see how that brand presented its products.