The Ol’ Switcheroo.

Today let’s switch things up and make this post interactive.

Two weeks ago, I wrote about zero-party data and how it can be used to inspire our marketing.

It is a topic that more brands should be thinking about, so we had Serge Popovic on the podcast to talk about Post-Purchase Surveys and Quizzes.

So instead of writing about it again… today we are going to co-create some ideas.

Let’s start with my own (hypothetical) quiz:

Imagine this was a live quiz like you see on ecommerce stores. It would tell me:

• how familiar you are with this newsletter

• the role you have in your company

• if my messaging is clear

There is so much I could do with this. I could segment my email flows based on the person receiving the email. It would be 100% clear to me that a one-size-fits-all welcome series is terrible for many people on the list.

🤯

So if we had an ecommerce website, not only could we recommend the right product, but if the customer did not buy right away, they could get relevant info in the follow up.

Guess no more!!

Let’s look at a live one…

KNKG Bags

Here’s one that is straight forward…

1. ✔️Duffel

2. ✔️Work

3. ✔️Nylon

4. ✔️Moderate

5. ✔️Email Capture

6. ✔️Their Recommendation

This is a standard recommendation quiz… hmm…

Ok, let’s do another…

Slumberkins

Slumberkins is dedicated to helping families raise caring, confident, and resilient children through affirmations, stories and creature characters.

This one is way more involved. I imagine if you didn’t have a guide through something like this, there would be much more guessing… much more than choosing a duffel bag.

1. Get Started

2. Relevant info

3. Why do you need this?

4. Relevant info

5. Info about you

6. Recommendation and Explanation

This one was quite different. Like they got a complete profile from 4 questions.

Just like with any data, it is only valuable if you can use it. Just having it is nothing. Like I mentioned at the top, zero-party data should inspire your marketing.

For the duffel bag, they didn’t get any information about me. Just preferences. The only thing they can do is send me a coupon code.

But Slumberkins carefully wrote their questions based on a strategy that they can use after I leave the website regardless if I buy or not.

KNKG’s data:

jason@elevated-commerce.com

Slumberkins’ data:

I am a grandparent of a 5 year old who is about to welcome a new sibling to the fam, and I want to encourage confidence as he goes through this change.

Me thinks one is better…

Let’s hear your creativity...

Now it’s your turn!

Based on what you think about the above examples, would a quiz be useful for your business? Or how might you improve your quizzes/surveys?

Let’s discuss in the comments.