Post-purchase surveys allow brands to catch feedback from customers that can be useful in both attribution and understanding how to improve your marketing. Quizzes, in the same way, catch customer feedback when they are at their highest point of intent.
Collecting this zero-party data is not new in the world of ecommerce, but many brands fail to implement these tools strategically in order to get the maximum results.
Serge shares his experience and insight into how he has used these to drive revenue and grow businesses.
If you want to learn more about Serge, get in touch with him through his website, The Effective CMO.
And for a fun and interactive way to think about this topic - Quizzes Test Our Creativity - and have fun.