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Do you remember the movie War Dogs? Well that is where this story begins…
Colin is the CEO of Sheets & Giggles. His inspiration for starting a bed sheet business is unexpected, but it fits with his take on the industry.
S&G’s journey is also an examples of how to scale up by doing things that don’t scale, and the importance of interacting with customers by the whole team… not just one department.
There is a lot of good stuff in here about ecommerce, sustainability, and the American consumer. Hope you enjoy!
WHAT YOU’RE ABOUT TO HEAR…
[ 01:21 ] Sorry movie night, I’ve got to write a business plan…
[ 05:33 ] How Colin’s view of the customer has evolved…
[ 10:14] Do customers give 2 sheets about sustainable fabrics..?
[ 14:50 ] How personalization can go overboard…
[ 16:00] The most important strategies don’t scale…
[ 17:40 ] A unique approach to podcast advertising…
[ 19:15 ] Colin gets real about American consumers…
Your Turn…
What were your takeaways from Colin’s interview? Help us out by sharing it on social or comment below on this post.
Don’t miss Joe!
Next up, Joe from Solo Stove joins us, and he tells us about some really cool initiatives his company has for getting to know their customers better.
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