Conscious consumers are not well understood as a segment.
There is a stereotypical view of this customer that hinders marketers’ ability to reach them. It leads to beige copy and boring creative. It ignores the friendly faces that are the actual conscious consumers.
So we delve into this topic with Natalie, a wife and mother of 2 from Ohio, who is really fun to talk with.
Her take on conscious shopping is refreshing because it is authentic. She talks about how careful she is about certain products, but doesn’t gloss over the fact that she and her husband still use the not-so-eco whitening toothpaste.
Because being conscious means being thoughtful, not militant.
Natalie is also with Love The Green Life, a non-profit with a mission is to help make your life easier with simple, attainable swaps to live a more eco-friendly lifestyle.
So be sure to check them out.
Cheers,
- Jason
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