← back to the archive

The Wryghting is on the Wall

The alphabet soup method for Saas companies


I get it. All the good names are taken. It is easier just to add or substract a letter sometimes... or add -ify to a verb and call it good.

After all, it is only a dumb spelling until you get enough market share.


Any ridiculous brand names you can think of? Drop in the comments!

Originally sent as an email — view on Substack.

Get the next one by email

New issues go out as they are written. No schedule, no filler.