This is the perspectives library — an ever-expanding collection of ideas, frameworks, and contrarian takes for CRO specialists and ecommerce pros.
The newsletter is the day-by-day build log. This section is the evergreen stuff: the pieces meant to be linked, argued with, and returned to.
what to expect
- Testing methodology that works on real stores with real (read: not huge) traffic.
- Ways to find problems before guessing at solutions.
- The occasional opinion strongly held and loosely worded.
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