BLOG TIME!!

Ideas and musings on CRO & Customer Psychology, sign up so you don't FOMO...
Bikeshedding (Parkinson’s law of triviality)
Bikeshedding (Parkinson’s law of triviality)
|Jason Shepherd
So far this test is winning... but the amount of traffic and conversions coming from visitors who landed on that page is so much less than our product pages. Read more...
LinkedIn Circlejerks
LinkedIn Circlejerks
|Jason Shepherd
Anyway, its a reminder that others' reports of grandeur is never the whole story, and always best to stay away focused on our own plans and strategies. Read more...
But Wait, There's More...
But Wait, There's More...
|Jason Shepherd
Its almost as if selling a dream is an easier way to get rich than providing a product or service. Which is nothing new in the grand scheme of things.... Read more...
Make It Make Cents...
Make It Make Cents...
|Jason Shepherd
The classic bundle-shit-product-with-good-product game plan was actually just a couple years ago. And between multiple teammates, A LOT of time was spent to try to make these g-d bundles move. Read more...
Spell it like you mean it...
Spell it like you mean it...
|Jason Shepherd
There was a post about some 18 year olds with a new AI company. I don't know what they do, but it is guaranteed to be a successful grift... at... Read more...
I Think AI Can
I Think AI Can
|Jason Shepherd
When you offload congnitive struggle to an ai, you become just a little less capable...  Read more...
Taking Ownership in 2025
Taking Ownership in 2025
|Jason Shepherd
The first time I heard the phrase "ownership" in the context of business, I like the idea. If you feel that you have a personal stake in something, you will... Read more...
Anchoring Bias
Anchoring Bias
|Jason Shepherd
Say you are in Canada for a meeting, and you stop for poutine. It costs you $7.50 and it's everything you imagine poutine would be. That is now your anchor.... Read more...