The Real Heroes of Ecommerce

Welcome to The Real Heroes of Ecommerce

Pixel art character with a colorful cape and text 'Get Psyched' on a white background

Cohort -- Our Shopify App is Released!!

So happy to announce that our Shopify app is now available on the Shopify App Store... This app encompasses the idea behind The RHOE -- that it is our customers, our real heroes, that we should be focusing on.

It's customer analytics that is glued together by customer interview videos. All async and automated, as we are wont to do in tech these days...

Get a 7 day Free Trial to get an super x-ray kinda look at what's going on with your customers.

#psychobabble (comic series)

Team up with the heroes and explore customer pyschology and all the fun cognitive biases that shape our oh-so illogical purchasing behavior.

Let's talk shop

Do you ever want to bounce some ideas off of someone? I do all the time... So let's talk shop >>>

Now for your regularly scheduled #psychobabble...

Bikeshedding (Parkinson’s law of triviality)

So far this test is winning... but the amount of traffic and conversions coming from visitors who landed on that page is so much less than our product pages.

LinkedIn Circlejerks

Anyway, its a reminder that others' reports of grandeur is never the whole story, and always best to stay away focused on our own plans and strategies.

But Wait, There's More...

Its almost as if selling a dream is an easier way to get rich than providing a product or service. Which is nothing new in the grand scheme of things....

Make It Make Cents...

The classic bundle-shit-product-with-good-product game plan was actually just a couple years ago. And between multiple teammates, A LOT of time was spent to try to make these g-d bundles move.

Spell it like you mean it...

There was a post about some 18 year olds with a new AI company. I don't know what they do, but it is guaranteed to be a successful grift... at...

I Think AI Can

When you offload congnitive struggle to an ai, you become just a little less capable...