Honey, I shrunk the ROAS...
Honey, I shrunk the ROAS...
|Jason Shepherd
I bet the small slice of human in Mark Zuckerberg would think this is funny. Also I bet all of the social ad platforms do the same thing: take the... Read more...
Taking Ownership in 2025
Taking Ownership in 2025
|Jason Shepherd
The first time I heard the phrase "ownership" in the context of business, I like the idea. If you feel that you have a personal stake in something, you will... Read more...
Anchoring Bias
Anchoring Bias
|Jason Shepherd
Say you are in Canada for a meeting, and you stop for poutine. It costs you $7.50 and it's everything you imagine poutine would be. That is now your anchor.... Read more...