Honey, I shrunk the ROAS...

I bet the small slice of human in Mark Zuckerberg would think this is funny.

Also I bet all of the social ad platforms do the same thing: take the ads that we so painstakingly produce, and spread them across random & useless ad inventory to ensure every single one of us contributes to the ad wastage.

However, at the same time… those platforms serve our ads to just enough relevant people to ensure we continue using their platform.